2015–16 PSU MFA Studio Lecture Series
Promotional materials for print, screen, and social media
Fall 2015, Spring 2016
College of the Arts Signage
Lincoln Hall acts as the northern gateway to the PSU campus, but the visual presence of the College of the Arts along the busy Broadway corridor needed greater emphasis. A+D Projects was asked to design signage to be mounted in three display cases. Though initial layouts explored pattern and shape, the solution ultimately focused on type to maximize scale (as the physical site presented challenges that included a large tree that blocked direct viewing of all three panels and the signage being positioned above eye level for pedestrians), spreading not only the words across each panel, but individual characters so as to cover as much real estate as boldy and clearly as possible.
Show & Tell Lecture Series Poster: Zech Bard
As a copywriter, Zech was a different type of speaker for PSU GD’s lecture series, which typically hosts designers and art directors. His talk was on how to harness boredom as a creative tool, and in an attempt to tie that in with his work as a copywriter, Zech’s image was set against a dense background of type describing different forms of boredom. The design grew into a sort of meme within Zech’s home base at Instrument, where other designers Photoshopped it to send hidden messages to each other in the days leading up to the talk.
“Drawing Water” Exhibition Brochure
The exhibition brochure reflects and compliments the qualities that are found in Susan Harlan’s art pieces in her Drawing Water collection. Such qualities as use of layering, transparencies and abstraction can be found throughout the brochure. Susan Harlan’s theme of exploring landscape in our natural world is also reflected on the inside spread by use of image placement.
Friends of Graphic Design Website Redesign and Brand Refresh
The guidelines and colors of the FoGD brand were refreshed alongside the group’s first ever blog redesign effort, which included image templates for special content.
[STUDIO] publication and PSU MFA Studio Lecture Series promotional material
The fourth edition of the PSU MFA Studio Lecture Series’ publication sought out direction from contemporary art materials in finding a new direction for the layout, and integrated with the lecture series’ promotional materials.
The Lyric Truth: Rosemarie Beck Exhibition and Materials
A+D Projects students worked closely with Art History’s Sue Taylor to brand “The Lyric Truth” exhibition, as well a suite of associated events and materials around it which included a publication and promotional materials for a symposium.
Building off the success of the previous year’s scholarship branding, this redesign traded humor for mystery, messaging the name of the scholarship “portal” while giving it a slightly twisted-but-generous spirit for memorability.
In an effort to draw attention to the School’s scholarship program in the hopes of drawing more student applications, the program’s first ever campaign used simple, humorous tag lines and graphics to make an impression.
Study Art History in Rome
The campaign used real works of art to create a rich sense of atmosphere around the study abroad trip.
Building off the previous Good Editions brand, Good Market was a holiday pop-up market event conceived and executed by A+D Projects with Friends of Graphic Design. A+D Projects created promotional materials, planned the space, and determined logistics around pricing and managing multiple student vendor tables. A second Good Market was held in the W+K building during Be Honest 2015.
Fall 2014, Spring 2015
2013–14 BFA Catalog
A+D Projects crafted a unique look and form for the 2013–14 BFA Catalog, expanding its form and format from prior issues. The woven-in half sheets give the artists’ imagery the central focus, while lending their artist statements and essays a unique look.
Be Honest 2014
Building on the existing brand, A+D Projects created a flexible system to represent the distinctiveness of the 100+ individuals represented in that year’s portfolio show. A+D Projects also developed a comprehensive system of Wayfinding signage to aid visitors in navigating the Wieden & Kennedy building’s four winding floors and to direct the public inside.
Art Building Neighborland
Portland State University’s School of Art and Design needed to gather feedback from its community to help provide tools for collaboration, and enrich the experience of future art students. To address this problem, an interactive installation that engages viewers and invites ideas and conversation was created. Visitors of the PSU Open House were invited to complete the statement “In my art building, I want…" Results of the evening were recorded and added to the materials for space and strategic planning for next year. This project was inspired by the work of Candy Chang. Visit neighborland.com for more information.
A+D Exhibition Galleries Collateral System
We were asked to create a system for posters and postcards to be used by students exhibiting work in the PSU galleries throughout the year. We worked together with Gallery Director Patrick Rock to create templates that could be used by designers and art students alike. This is a template in use for the PSU Returning MFA Studio Practice exhibition along with a map card to direct someone to all the PSU directed galleries on campus.